Elon Musk's New Solar Project: 'It’s Not a Thing on the Roof. It is the Roof'
'It’s Not a Thing on the Roof. It is the Roof' With Tesla's historic acquisition of SolarCity now pending, Elon Musk has announced two new solar products, including one that could disrupt the roofing industry. Tesla and SolarCity could change the roofing industry SolarCity Twitter As Electrek reported, during a conference call with investors Tuesday, Musk and SolarCity CEO Lyndon Rive said they were working on creating a roof made entirely of solar panels—solar shingles, if you will . Instead of tacking on solar panels onto an existing roof, the whole roof itself will be integrated with photovoltaic material. "I think this is really a fundamental part of achieving differentiated product strategy, where you have a beautiful roof," Musk said. "It's not a thing on the roof. It is the roof." Rive confirmed the project. According to Electrek, "Rive added that there are 5 million new roofs installed every year in the...